SEO Basics - The Perfect Beginner's Guide
Do you have a website but few or no visitors? Have you heard of search engine optimisation (SEO) but don’t know where to start? Then this guide is for you.
What You'll Learn
In less than an hour, you'll understand :
- How AI is shaping the future of Search
Introduction
We get it—SEO can feel like a black box. That’s exactly why this guide exists. Whether you’re a small business owner, content creator, or someone finally ready to take control of your website’s visibility, this guide breaks things down simply and clearly. No fluff, no jargon—just everything you need to finally understand how search engines work and what you can actually do to get found.
The Fundamentals
Let’s start with the why. Google processes over 8.5 billion searches a day—chances are, your customers are already searching for you. These pages walk you through what Google is, how it works, and why SEO is more relevant than ever. You’ll learn exactly how pages are discovered, indexed, and ranked—so you’re no longer guessing how search engines « think. »
Technical and Performance
Did you know Google cares how fast your site loads and how easy it is to use on mobile? This section shows you how to create a smooth, fast, and user-friendly experience that both your visitors and Google will love. If you’ve ever felt overwhelmed by the “tech stuff,” these pages will be your new best friend.
Consistency and Target Query
This is where the magic begins. We’ll show you how to figure out exactly what your audience is searching for—and how to align your content with it. From simple branded terms to powerful long-tail keywords, you’ll learn how to stop guessing and start targeting the queries that actually bring traffic.
Optimisation
Here’s the practical stuff most people skip (and why they never rank). We’ll walk you through how to write titles that get clicks, structure your content for Google, use internal links like a pro, and build backlinks that move the needle. Plus, learn how to make your content share-worthy on social media without being a full-time influencer.
Bonus Resources
Don’t just learn—take action. You’ll get a full SEO checklist, a jargon-free glossary, tool recommendations (free + paid), and a crash course on how AI is changing the SEO game. If you’re the kind of person who wants plug-and-play guidance, this is your section.
And now ?
Once you finish the guide, you won’t just understand SEO—you’ll be ready to apply it. Need help? We offer tailored audits, 1:1 coaching, and done-for-you SEO services to take things further. We even included real-world examples of how this exact method helped others grow. Page 50? That’s your open invitation to reach out.
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- Written by SEO experts with 8+ years of experience on International accounts
- 50 pages to help you understand the basics of search engines and organic rankings
- They trust us : Maybelline New York, La Roche Posay, Kerastase, Bakoeur, Bongard Middle East etc.